It's about communities — mountains, the rock climbing community, the lifting community. Actually, any community. It just gets convoluted when livelihood gets on the line (see: tech twitter).

Life is about connecting with people and the bartering of information. It will always be different because of people's point of view. Picture a minimap where everyone is facing a different direction. Now apply that in 3D, where the directions are different dimensions — different mountains. Then lay it all out, like a photos app: golf, lifting, and so on.